search engine optimization

How would you like to earn “Dark Lord” of SEO title?

Hi,

I'm looking for a good book about Search Engine Optimization (SEO) and I was wondering if you can recommend one. I have several PHP based web sites, but until recently my emphasis was on building rich content websites and I have not paid enough attention to the search engine optimization.

I have read a few articles about subjects of on-page and off-page optimization, but I need some examples and more information.

Thank you.

author: Jerri L. Ledford asin: 0470175001 binding: Paperback list price: $39.99 USD amazon price: $33.99 USD

• This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
• One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
• Features interviews with executives from top search companies, plus appendices on creating su

author: Jaimie Sirovich Cristian Darie asin: 0470100923 binding: Paperback list price: $39.99 USD amazon price: $26.39 USD

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

author: Jennifer Grappone Gradiva Couzin asin: 0471787531 binding: Paperback list price: $29.99 USD amazon price: $26.99 USD

Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

author: Richard John Jenkins asin: 1596712686 binding: CD-ROM list price: $99.95 USD amazon price: $99.95 USD

If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all.